2020年，在应用环境利好的情形之下，TikTok在品牌全渠道营销中成为了一股不可阻挡的中坚力量，速度发展之快使得Instagram、Facebook和Snapchat等竞争对手纷纷推出TikTok迭代产品与此对标，TikTok甚至从美国“TikTok禁用令”中逃出生天。与此同时，TikTok也成为了新一批社交媒体KOL、卖家、品牌、企业家甚至是官媒的发声渠道和孵化阵地。不少美妆品牌已经抓住时势将TikTok纳入了自身社媒营销及推广策略中。面对规模越来越大，受众越来越广的付费广告，各个品牌都使出了浑身解数来进行广告创作。另外，在建立品牌官方账户的基础上，品牌和公司还采用了签约TikTok网红及KOL的形式来为公司推广背书的营销手段。

In 2020, under the favorable application environment, tiktok has become an irresistible backbone in brand Omni channel marketing. With the rapid development, competitors such as instagram, Facebook and snapchat have launched tiktok iterative products one after another. Tiktok even escaped from the "tiktok prohibition order" in the United States. At the same time, tiktok has become the voice channel and incubation position of a new batch of social media KOL, sellers, brands, entrepreneurs and even government media. Many beauty brands have taken advantage of the current situation and incorporated tiktok into their own social media marketing and promotion strategies. In the face of larger and larger scale and more and more wide audience of paid advertising, each brand has made every effort to create advertising. In addition, on the basis of establishing the official account of the brand, the brand and the company also adopted the form of signing tiktok net red and KOL to promote and endorse the marketing means for the company.

2020年后两个季度，为了给2021年公司的上升之路搭建基础，TikTok有了更大的动作，开启了测试一系列功能。2020年10月，TikTok宣布将同Shopify建立战略伙伴关系，届时，将允许Shopify卖家直接从Shopify的卖家后台创建、运行甚至是优化他们在TikTok上开展的营销活动。有消息还透露称，两家公司在社交商务功能版块也展开了合作并进入了相应的测试阶段；2020年11月，TikTok试运行专门用于汇集教程等教学内容的Learn Lab版块；2020年12月，TikTok开始测试时长3分钟的视频上传功能。同月，TikTok在欧洲的三星智能电视上推出了APP，并与沃尔玛就可购物直播进行了合作。