现在国内企业在ins上外贸推广出现一种怪像，大多数企业把ins当作圈来做营销，活脱脱将自己高大上的企业形象变成了微商。他们以上ins就是，只要发些产品图在套用一段营销话语就可以在产品卖出去。其实他们忘了一个先天条件，ins推广产品需要一定的粉丝基础。在发动态，还有朋友在看，说不定还会咨询你。而在ins上，你却得不到这个好处。

At present, there is a strange phenomenon in the foreign trade promotion of INS by domestic enterprises. Most enterprises regard ins as a wechat circle for marketing, and turn their corporate image into a wechat business. The above is wechat. As long as they send some product pictures and apply a marketing discourse, they can sell their products. In fact, they forget a congenital condition, INS promotion products need a certain fan base. In wechat news, there are friends watching, perhaps will consult you. On the other hand, you don't get the benefit.

最后一点你需要在instagram外贸推广上保持内容统一性，你是做什么产品就发什么内容，让用户对你的ins账号有一个识别度。重复性的图文发布会给人一种标示性的外观和感觉。即使你有新创意，也要在视觉和主题上保持不变。