这里强调的是一个措辞问题。营销人员不能居高临下地采用“我们”的视角俯视用户,理所当然地认为这些产品对他有用。正确的做法是用客户的口吻撰写,比如“How can I help you get top quality human hair”。
What is emphasized here is a question of wording. Marketers cannot condescend to look down on users from the perspective of "we" and take it for granted that these products are useful to him. The correct approach is to write in the tone of the customer, such as "how can I help you get top quality human hair".
Instagram将推出全新广告形式:品牌主将KOL原生内容作为广告投放
2019年3月,Instagram承认正在同部分广告主测试全新品牌内容广告形式,通过新的广告形式,广告主可以将KOL推送的原生内容作为广告进行投放。美国时间6月4日,Instagram正式宣布品牌内容广告在接下来的几周便可以应用于信息流,Stories则是在几个月之后。 …