ins买粉 英国的社交电商表现强劲!通过TikTok购物的人数增长了553%,同时还能购买到真实的活跃Tiktok点赞和美国版抖音的股份

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根据Bazaarvoice研究,英国消费者在过去一年中受到社交媒体的影响越来越大,社交平台已经成为他们发现产品并进行购买的首要途径。

 

根据Bazaarvoice对3272名英国消费者的调查结果显示,有79%的消费者比一年前更倾向于在社交平台购物。过去"总是"通过社交平台购物的人数增长了146%。另外,有56%的消费者表示他们会通过社交媒体购买一个不知名品牌的产品。

According to a survey conducted by Bazaarvoice, 79% of British consumers are more likely to shop on social platforms compared to the previous year. The survey also found a significant increase in the number of people who "always" shop on social platforms, with a growth of 146%. Additionally, 56% of consumers stated their willingness to purchase products from unfamiliar brands through social media.

 

研究发现,Instagram在社交电商中占据领先地位,疫情期间有64%的消费者通过该平台购物。在购物平台中,Facebook排名第二(45%),而TikTok排名第三(24%)。在购物人数增长方面,通过TikTok购物的人数增加了553%,而Pinterest的增长率为356%。

According to the research, Instagram was the most popular platform for social e-commerce, with 64% of consumers making purchases during the epidemic. Facebook was next, with 45% of consumers buying goods through the platform, followed by TikTok at 24%. In terms of growth rate, TikTok saw a 553% increase in shoppers, while Pinterest experienced a growth of 356%. Additionally, you can buy real active TikTok likes and shares.

 

根据调查结果显示,消费者选择新品牌时的首要驱动力是产品的相关性(47%),其次则是产品的好处、功能或成分(41%)、品牌产生的视觉内容(27%)、以及价格(27%)。

 

希尔副总裁表示,社交媒体上产品和品牌发现的增长为零售商带来了新的接触消费者的机会,但也使得品牌建立和维持客户忠诚度更具挑战性。


小编✎   小朱/

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